Building Bridges, Carving Niches: An Enduring Legacy Sale!

Building Bridges, Carving Niches: An Enduring Legacy

$15.00 $12.00

NB: This is a secondhand book in very good condition. See our FAQs for more information. Please note that the jacket image is indicative only. A description of our secondhand books is not always available. Please contact us if you have a question about thi

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SKU: WO92530769

NB: This is a secondhand book in very good condition. See our FAQs for more information. Please note that the jacket image is indicative only. A description of our secondhand books is not always available. Please contact us if you have a question about this title.

Author: Grace Loh

Format: Hardback

Number of Pages: 288

A title chronicling the rise of the Oversea-Chinese Banking Corporation (OCBC) from its humble beginnings in the days of Great Depression to its distinguished status among the world’s top 500 banks. Recounts the unique business model that combined Chinese values with Western management and transformed it from a dialect-based family concern into a modern innovative institution. Study also based on private collection of Tan Sri TanChin Tuan, who was instrumental in the transformation of the traditional family bank into a modern economic institution.

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